According to HMV, us women find not only downloading music mystifying, but we also find shopping in record stores intimidating.
From an article on the BBC website –
“Record stores have generally been a bit of a male preserve,” an HMV spokesman said.
“When more women are comfortable with downloading they may find it less intimidating to do that on their own computers, rather than go into a record store.”
Now I can’t speak for any other woman obviously, but I can’t say that I’ve ever felt intimidated by a record store. The prices might intimidate me, but certainly not the store or the people in it.
I wonder where they get their information from? Did they interview a group of record store phobic women or something?
I don’t know, it’s a new one on me. No wonder I like Virgin better than HMV (which actually has more to do with price than feeling intimidated by racks of CD’s and DVD’s).